Connecting the bay one stop at a time


Fall 2026

Physical Magazine

A5 page size (5.8" x 8.3")

Spread size (11.6" x 8.3")

This typography project explores the typographic history of the BART system—specifically its history with the Frutiger font—and captures the unique letterforms and signage that shape the visual identity of BART as we know it today. The project reflects a deeper examination of local design choices and the role of typography in shaping public spaces. BART also holds a strong importance for public wayfinding and constantly seeks to improve visitor experience. BART has always been an important part of my life, and that is the main reason why I chose to dive deep into its history as the largest public transportation system for the Bay Area.